Setting the file. One moment.
Subchapter 97.1
references/outreach-formats-guide.mdMarkdown3 KBView on GitHub
Subject: Question about your [feature] usage
Noticed your team has been deep in [feature] recently — you’ve hit [usage metric] in the last two weeks. That usually means teams are running into [common blocker] around this stage. Happy to walk through how [similar company] handled it if useful. 15 minutes this week?
Three parts — a guide, not a word-for-word read:
Opening (10-15 seconds): State your name and company, then reference the specific hook immediately.
Value Bridge (20-30 seconds): Explain why this is worth their time right now, tied to a concrete outcome.
Ask (10 seconds): Single, specific, low-friction — e.g., “Do you have 15 minutes to explore if that’s relevant?”
Saw your post about [topic] in [community] — our team has been thinking about the same problem. Would love to share what we’ve learned. Open to a quick chat?
| Context | Tone | Approach |
|---|---|---|
| Inbound / trial / active community member | Warm, helpful, collaborative | Lead with their activity, offer help |
| Cold outreach (no prior relationship) | Professional, respectful, brief | Lead with signal, be direct about why now |
| Re-engagement (went dark) | Casual, low-pressure | Short, acknowledge the gap, easy ask |
| Executive outreach | Formal, concise, outcome-focused | Lead with business impact, not product |
| Champion job change | Warm, congratulatory | Celebrate them, then gently explore new opportunity |