Market Sizing Analysis

Calculate TAM/SAM/SOM for market opportunities using top-down, bottom-up, and value theory methodologies.

1 minute · 269 words · 5 sections

Install

$ npx skills add wshobson/agents --skill market-sizing-analysis

$ npx skills add wshobson/agents

» /plugin marketplace add wshobson/agents

The first command installs just this skill, by the name in its SKILL.md; the second installs the whole repository.

Comprehensive market sizing methodologies for calculating Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) for startup opportunities.

Overview

Market sizing provides the foundation for startup strategy, fundraising, and business planning. Calculate market opportunity using three complementary methodologies: top-down (industry reports), bottom-up (customer segment calculations), and value theory (willingness to pay).

Core Concepts

The Three-Tier Market Framework

TAM (Total Addressable Market)

Total revenue opportunity if achieving 100% market share
Defines the universe of potential customers
Used for long-term vision and market validation
Example: All email marketing software revenue globally

SAM (Serviceable Available Market)

Portion of TAM targetable with current product/service
Accounts for geographic, segment, or capability constraints
Represents realistic addressable opportunity
Example: AI-powered email marketing for e-commerce in North America

SOM (Serviceable Obtainable Market)

Realistic market share achievable in 3-5 years
Accounts for competition, resources, and market dynamics
Used for financial projections and fundraising
Example: 2-5% of SAM based on competitive landscape

When to Use Each Methodology

Top-Down Analysis

Use when established market research exists
Best for mature, well-defined markets
Validates market existence and growth
Starts with industry reports and narrows down

Bottom-Up Analysis

Use when targeting specific customer segments
Best for new or niche markets
Most credible for investors
Builds from customer data and pricing

Value Theory

Use when creating new market categories
Best for disruptive innovations
Estimates based on value creation
Calculates willingness to pay for problem solution

Detailed patterns and worked examples

Detailed pattern documentation lives in references/details.md. Read that file when the navigation tier above is insufficient.

Appendix 167.1–167.3

3 files · 28 KB

Everything this skill ships beside its prose. All of it is set here, as subchapters of skill 167.

ReferencesMarkdown · 2 files

Documentation the agent loads on demand, rather than up front.

Also bundledMarkdown · 1 file

Everything else published alongside the skill.

167.3Saas Market SizingComplete TAM/SAM/SOM calculation for a B2B SaaS startup using bottom-up and top-down methodologies.10 KB

About this skill

Trigger

Calculate TAM/SAM/SOM for market opportunities using top-down, bottom-up, and value theory methodologies. Use this skill when sizing markets, estimating addressable revenue, validating market opportunity for a new venture, or building investor-ready market analysis for a startup pitch or business plan.

The verbatim description from this skill’s front matter — the string an agent matches on to decide whether to load it.

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How this issue was made

Source: github.com/wshobson/agents, branch main, last pushed 21 September 2026.
Licence: MIT — the text of every skill is reproduced unmodified, frontmatter included, under the upstream licence.
Discovery: 183 skills found by walking the repository tree for SKILL.md, not by matching a directory convention. 51 distinct layouts observed: plugins/accessibility-compliance/skills/*/SKILL.md, plugins/agent-teams/skills/*/SKILL.md, plugins/api-scaffolding/skills/*/SKILL.md, plugins/avoid-ai-writing/skills/*/SKILL.md, plugins/backend-development/skills/*/SKILL.md, plugins/before-you-build/skills/*/SKILL.md, plugins/block-no-verify/skills/*/SKILL.md, plugins/blockchain-web3/skills/*/SKILL.md, plugins/brand-landingpage/skills/*/SKILL.md, plugins/business-analytics/skills/*/SKILL.md, plugins/cicd-automation/skills/*/SKILL.md, plugins/cloud-infrastructure/skills/*/SKILL.md, plugins/conductor/skills/*/SKILL.md, plugins/data-engineering/skills/*/SKILL.md, plugins/database-design/skills/*/SKILL.md, plugins/developer-essentials/skills/*/SKILL.md, plugins/dgx-spark-ops/skills/*/SKILL.md.