SEO Aeo Best Practices · sanity-io/agent-toolkit · Skills Docs

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Skill 8 of 8

SEO Aeo Best Practices

SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces.

1 minute · 165 words · 6 sections

Install

$ npx skills add sanity-io/agent-toolkit --skill seo-aeo-best-practices

$ npx skills add sanity-io/agent-toolkit

» /plugin marketplace add sanity-io/agent-toolkit

The first command installs just this skill, by the name in its SKILL.md; the second installs the whole repository.

Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google’s EEAT guidelines and structured data implementation.

When to Apply

Reference these guidelines when:

Implementing metadata and Open Graph tags
Creating sitemaps and robots.txt
Adding JSON-LD structured data
Optimizing content for featured snippets
Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
Evaluating content quality using EEAT principles

Core Concepts

SEO (Search Engine Optimization)

Optimizing content to rank well in traditional search results (Google, Bing).

AEO (Answer Engine Optimization)

Optimizing content to be selected as authoritative answers by AI systems.

EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)

Google’s framework for evaluating content quality.

References

Start with the one reference that matches the task, such as technical SEO, structured data, EEAT, or AI-answer readiness. See references/ for detailed guidance:

references/eeat-principles.md — EEAT implementation and author schema
references/structured-data.md — JSON-LD patterns (Article, FAQ, Breadcrumb, Product)
references/technical-seo.md — Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt)
references/aeo-considerations.md — AI/AEO considerations (AI Overviews, crawler management)

Appendix 8.1–8.4

4 files · 17 KB

Everything this skill ships beside its prose. All of it is set here, as subchapters of skill 8.

ReferencesMarkdown · 4 files

Documentation the agent loads on demand, rather than up front.

About this skill

Trigger

SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants.

The verbatim description from this skill’s front matter — the string an agent matches on to decide whether to load it.

Colophon for this issue

Colophon

How this issue was made

Source

github.com/sanity-io/agent-toolkit, branch main, last pushed 16 September 2026.

Licence

MIT — the text of every skill is reproduced unmodified, frontmatter included, under the upstream licence.

Discovery

8 skills found by walking the repository tree for SKILL.md, not by matching a directory convention. One layout observed: skills/*/SKILL.md.

Issue colours

Resolved from a deterministic hash of the owner name. Two accent tones are generated per issue and each is proven against its own ground before it ships: a single accent that passes AA on both light and dark paper is arithmetically impossible.

Heading repairs

1 repair applied to this skill so the document has one h1 and no skipped levels:

Removed “SEO & AEO Best Practices”, a leading h1 that duplicated the skill title.

Spec compliance

Every skill satisfies the Agent Skills specification’s frontmatter rules.

Images

Images inside a skill come from the upstream repository. Where the author gave no alternative text we mark the image decorative rather than inventing a description — a plausible caption we made up is worse than none for the reader who depends on it.

Marketplace

A plugin manifest is published at .claude-plugin/marketplace.json by Sanity, declaring 1 plugin. It is read for editorial metadata only — never as the skill index, which is always the repository tree.

Signal

Install counts come from skills.sh. They measure downloads, not quality, and an unranked repository is not an unread one.

Agent surfaces

The whole issue is available as one markdown document at /sanity-io/agent-toolkit.md, and each skill at its own URL.

.md