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Skill 08 · SEO Aeo Best Practices
Subchapter 8.2
references/eeat-principles.mdMarkdown4 KBView on GitHub
Google’s EEAT framework (Experience, Expertise, Authoritativeness, Trustworthiness) guides how content quality is evaluated. This applies to both SEO rankings and AI answer selection.
First-hand or life experience with the topic.
Signals:
Implementation:
Knowledge and skill in the subject area.
Signals:
Implementation:
Recognition as a go-to source in the field.
Signals:
Implementation:
Accuracy, transparency, and legitimacy.
Signals:
Implementation:
// Author schema with EEAT signals
defineType({
name: 'author',
type: 'document',
fields: [
defineField({ name: 'name', type: 'string' }),
defineField({ name: 'role', type: 'string' }),
defineField({ name: 'bio', type: 'text' }),
defineField({ name: 'credentials', type: 'array', of: [{ type: 'string' }] }),
defineField({ name: 'image', type: 'image' }),
// sameAs: used for schema.org Person structured data output
defineField({ name: 'sameAs', type: 'array', of: [{ type: 'url' }],
description: 'Canonical profile URLs (LinkedIn, Twitter, etc.) for schema.org Person'
}),
// socialLinks: used for display purposes (platform icons, labels)
defineField({
name: 'socialLinks',
type: 'array',
of: [{ type: 'object', fields: [
defineField({ name: 'platform', type: 'string' }),
defineField({ name: 'url', type: 'url' })
]}],
description: 'Social links for display in the UI. Use sameAs for structured data output.'
}),
]
})
// Content with EEAT metadata
defineType({
name: 'post',
fields: [
defineField({ name: 'author', type: 'reference', to: [{ type: 'author' }] }),
defineField({ name: 'publishedAt', type: 'datetime' }),
defineField({ name: 'updatedAt', type: 'datetime' }),
defineField({
name: 'reviewedBy',
type: 'reference',
to: [{ type: 'author' }],
description: 'Expert reviewer for fact-checking'
}),
defineField({
name: 'sources',
type: 'array',
of: [{ type: 'url' }],
description: 'Citations and references'
}),
]
})“Your Money or Your Life” topics (health, finance, legal, safety) require extra EEAT rigor: