> **seo-aeo-best-practices** — skill 8 of 8 in [sanity-io/agent-toolkit](https://skillsdocs.com/sanity-io/agent-toolkit).
>
> Book (all skills, one file): https://skillsdocs.com/sanity-io/agent-toolkit.md
> Machine manifest: https://skillsdocs.com/sanity-io/agent-toolkit/.well-known/agent-skills/index.json
> Install the book: `npx skills add sanity-io/agent-toolkit`
> Upstream: https://github.com/sanity-io/agent-toolkit/blob/main/skills/seo-aeo-best-practices/SKILL.md @ `main`
> Raw bytes, no header: https://raw.githubusercontent.com/sanity-io/agent-toolkit/main/skills/seo-aeo-best-practices/SKILL.md
> Base for relative paths: https://raw.githubusercontent.com/sanity-io/agent-toolkit/main/skills/seo-aeo-best-practices/
> Licence: MIT — https://spdx.org/licenses/MIT.html
>
> Bundled files (4), referenced from this skill's directory:
>   - `references/aeo-considerations.md` — https://raw.githubusercontent.com/sanity-io/agent-toolkit/main/skills/seo-aeo-best-practices/references/aeo-considerations.md
>   - `references/eeat-principles.md` — https://raw.githubusercontent.com/sanity-io/agent-toolkit/main/skills/seo-aeo-best-practices/references/eeat-principles.md
>   - `references/structured-data.md` — https://raw.githubusercontent.com/sanity-io/agent-toolkit/main/skills/seo-aeo-best-practices/references/structured-data.md
>   - `references/technical-seo.md` — https://raw.githubusercontent.com/sanity-io/agent-toolkit/main/skills/seo-aeo-best-practices/references/technical-seo.md
>
> Content © its authors, served unmodified. Takedown: https://github.com/DreambaseAI/skillsdocs/issues/new?labels=takedown&title=Takedown+request

<!-- Verbatim upstream SKILL.md follows, YAML frontmatter included. -->

---
name: seo-aeo-best-practices
description: SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants.
---

# SEO & AEO Best Practices

Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.

## When to Apply

Reference these guidelines when:
- Implementing metadata and Open Graph tags
- Creating sitemaps and robots.txt
- Adding JSON-LD structured data
- Optimizing content for featured snippets
- Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
- Evaluating content quality using EEAT principles

## Core Concepts

### SEO (Search Engine Optimization)
Optimizing content to rank well in traditional search results (Google, Bing).

### AEO (Answer Engine Optimization)
Optimizing content to be selected as authoritative answers by AI systems.

### EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
Google's framework for evaluating content quality.

## References

Start with the one reference that matches the task, such as technical SEO, structured data, EEAT, or AI-answer readiness. See `references/` for detailed guidance:
- `references/eeat-principles.md` — EEAT implementation and author schema
- `references/structured-data.md` — JSON-LD patterns (Article, FAQ, Breadcrumb, Product)
- `references/technical-seo.md` — Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt)
- `references/aeo-considerations.md` — AI/AEO considerations (AI Overviews, crawler management)