CLAUDE

When invoked, Claude should:

1. Analyze target website/content for AEO gaps
2. Generate optimized content using research-backed templates
3. Create complete JSON-LD schema markup
4. Provide copy-paste ready HTML

Core Philosophy: Machine-First Content

Optimize for AI agents as primary consumers (~90%), humans secondary (~10%):

• Make facts copyable (JSON snippets, 18-token sentences)
• Make claims verifiable (Evidence Panels with methods, dates, sources)
• Make structure scannable (short answers, clear hierarchy, anchors)
• Make updates visible (dated change logs, freshness signals)

Key Files

Content Generation Workflow

Input Required

• Target URL or page description
• Product/service details (what, why, differentiators)
• Top 15 customer questions
• Evidence/data (benchmarks, research, case studies)

Output Generated

1. Product Overview - 50 words + Product schema
2. 15 FAQs - 30-50 word answers + FAQPage schema
3. Evidence Panels - Claim, methodology, source, date, limitations
4. JSON-LD Schema - FAQPage, HowTo, Product, Organization
5. Implementation Checklist - Validation steps

Research-Backed Principles

The 18-Token Rule

LLMs extract self-contained sentences of ~18 tokens. Structure content with quotable, context-free statements.

Single-Topic Focus

One concept per page. domain.com/specific-concept beats comprehensive guides.

Authority-Based Strategy

• Challengers: Aggressive optimization (5-7 extraction points, heavy citations)
• Established sites: Light touch (1-2 points, trust existing credibility)

Freshness Requirement

95% of AI citations come from content updated in last 10 months. Static content dies.

Anti-Patterns to Avoid

• Keyword stuffing (actively harms GEO)
• FAQ answers over 50 words
• Missing dates and freshness signals
• No schema markup
• Pronoun ambiguity (“it” vs “the product”)
• Over-optimization on established sites

Validation

After generating content:

1. Validate schema: Google Rich Results Test (opens in a new tab)
2. Test with AI engines (ChatGPT, Claude, Gemini)
3. Track citations in scorecard over 4-8 weeks

Full Documentation

See prd.md for complete templates, HTML examples, and detailed implementation guidance.