Managing Path Cleaning Rules

Path cleaning rules normalize $pathname and $entry_pathname so that pages sharing the same template (/users/123/profile, /users/456/profile, …) collapse into one row (/users/<id>/profile) in Web analytics tiles, Paths insights, and any HogQL query that calls apply_path_cleaning. They are the right answer when a breakdown is fragmented across thousands of near-identical URLs.

This skill teaches you how to:

• recognize when path cleaning is the right tool
• inspect real paths to find what needs cleaning
• write regex + alias rules in re2 syntax with the project’s placeholder convention
• test rules before saving them
• order rules so specific patterns aren’t swallowed by generic ones
• apply the rules via MCP

Data model

Team.path_cleaning_filters is a JSON list of PathCleaningFilter objects:

{
  "regex": "/users/\\d+/profile",
  "alias": "/users/<id>/profile",
  "order": 0
}

• regex — a re2 (opens in a new tab) pattern. No need to escape /. Anchor with ^ / $ when you mean it.
• alias — the literal replacement. Use angle-bracket placeholders (<id>, <slug>, <uuid>, <date>) by convention so the cleaned path stays human-readable. The alias is not a regex template — backreferences are not supported.
• order — integer. Rules apply sequentially in order ascending, each rule’s output feeds the next.

Application is replaceRegexpAll(pathname, regex, alias) per rule, chained. Source: posthog/hogql/property.py:613.

Workflow

1. Confirm path cleaning is the right move

Ask yourself: is the user complaining about cardinality (too many distinct paths in a chart), or do they want a per-URL drill-down? Path cleaning is for the former. If they want per-URL data, suggest a property filter on $pathname instead.

2. Inspect the real paths

Don’t guess at patterns — query them. With the execute-sql MCP tool:

SELECT properties.$pathname AS path, count() AS views
FROM events
WHERE event = '$pageview'
  AND timestamp > now() - INTERVAL 7 DAY
GROUP BY path
ORDER BY views DESC
LIMIT 200

Scan the result for:

• numeric IDs: /users/123, /orders/4242
• UUIDs: /sessions/8f3c1a3b-…
• slugs: /posts/why-i-love-posthog
• dates: /archive/2024-09-12
• locales: /en-US/, /fr-FR/
• pagination: ?page=3, /page/3/

3. Draft regex + alias

Anchoring rules of thumb:

• start the regex with ^ only when the segment must be at the beginning of the path
• end with $ to keep a generic rule (e.g. \d+$) from matching mid-path segments

4. Test before saving

Three options, pick one:

• Settings page tester: /settings/project#path_cleaning has a built-in “test path” input that replays the full ordered chain.

• Project HogQL (via execute-sql):

  sqlCopy

  SELECT replaceRegexpAll('/users/42/profile', '/users/\d+/profile', '/users/<id>/profile')

  Chain replaceRegexpAll calls in the same order the rules will run if you want to verify multi-rule interaction.

• Built-in AI helper: there is already an AiRegexHelper modal accessible from the rule editor (Help me with Regex button) that turns natural language into a regex. Suggest it to the user when they say “I don’t know regex” — but always validate the output against real paths via the tester.

5. Order rules from most-specific to most-general

Sequential application means a generic rule placed first will swallow everything that should have hit a specific rule.

order=0  /users/me/profile        →  /users/me/profile     (specific, runs first)
order=1  /users/\d+/profile       →  /users/<id>/profile
order=2  /users/[a-z0-9-]+        →  /users/<slug>          (catch-all, runs last)

If /users/[a-z0-9-]+ ran first it would also match /users/me/profile and make the more specific rule unreachable.

6. Apply via MCP

Use the project-settings-update tool with the full list (the field is replaced, not merged):

{
  "path_cleaning_filters": [
    { "regex": "/users/me/profile", "alias": "/users/me/profile", "order": 0 },
    { "regex": "/users/\\d+/profile", "alias": "/users/<id>/profile", "order": 1 },
    { "regex": "/users/[a-z0-9-]+"

Always read the existing rules first (project settings include path_cleaning_filters) and merge — overwriting silently destroys whatever the team has already configured.

Where the rules apply

When the user (or a HogQL query) opts in:

• Web analytics: the Path cleaning toggle in the page header (PathCleaningToggle.tsx)
• Paths insights: the path cleaning toggle in the insight filters
• HogQL: any query that calls apply_path_cleaning(path_expr, team)

The rules are stored once per project — they are not insight-scoped.

Common pitfalls

• Backreferences in alias need double-escaping — ClickHouse’s replaceRegexpAll supports \0 (whole match) and \1–\9 (capture groups). In a JSON field or SQL string literal the backslash must be doubled, so use \\1 in path_cleaning_filters / HogQL to get the \1 backreference at the ClickHouse layer.
• Forgetting $ — \d+ without an end anchor matches every numeric run in any path, so /blog/2024-09-12/post becomes /blog/<num>-<num>-<num>/post when you only meant to match the year segment. Use \d+$ or \d+(/|$) depending on intent.
• Escaping / — re2 does not require it. \/ works but adds noise.
• Case sensitivity — re2 is case-sensitive by default. Use (?i) at the start of the pattern for case-insensitive matching, e.g. (?i)/users/\d+.
• Replacing the whole list — path_cleaning_filters is overwrite, not append. Always start from the current list.
• Rules apply globally — adding a rule can change historical numbers in every Web analytics / Paths chart that has cleaning enabled. Warn the user before applying anything destructive.