Setting the file. One moment.
Skill 22 · Hyperframes Creative
Subchapter 22.4
references/data-in-motion.mdMarkdown1 KBView on GitHub
Light guidance for data and stats in video compositions. house-style.md handles aesthetics; this just addresses data-specific pitfalls.
When successive stats belong to the same concept (Q1 → Q2 → Q3 → Q4, or three metrics for the same product), keep them in the same visual space with the same aesthetic. Only the VALUE changes. An aesthetic change should signal a new concept, not just a new number.
A number on its own floats in empty space. Pair every metric with a visual element that gives it presence — a proportional fill bar, a background color shift, a shape that represents the value, a progress ring. The visual doesn’t need to be a chart — it just needs to fill the frame and make the data feel tangible rather than just text on a background.