Video Text Pivot

roles served

• Product_Intro (from metric-video-text-pivot): when the open is “see the feature” then “see the impact” and the [product video] must stay visible through the stat reveal — it slides, it doesn’t cut.
• Key_Feature: a feature clip that yields to a frame-filling metric and a typographic impact line.

duration: 6–8s

shot structure (a [bg] canvas; one [product video] as a real muted .mp4 clip, a hero stat, then kinetic text — each pair shares a screen anchor so the handoff reads as a weight-transfer)

• Scene 1 (0.0–~1.6s) — the video shows. The [product video] lands centered on a smooth scale-up and breathes (a small y-bob), claiming full attention. Camera static.
• Scene 2 (~1.6–3.2s) — yield + stat (signature move). The video SLIDES aside (x + scale down) into the very space the [hero stat] now fills as the stat pops in with 3D-depth type — one weight-transfer reading as a single event, not two. The stat breathes within this window.
• Scene 3 (~3.2–5.0s) — pivot to text. Both video and stat clear out and kinetic [impact text] TYPES into the vacated center, character by character; its [accent words] carry the meaning the video used to carry.
• Scene 4 (~5.0–end) — stamp. A gradient [pill] snaps shut around the closing line (scaleX 0→1), its glow halo resolving a beat behind so the silhouette reads before the bloom — sealing the statement as one graphic. Holds.

motion vocabulary: video scale-in + small breath; weight-transfer slide (video x + scale-down handing off to the stat at the same anchor); 3D-depth stat type; character-stream typing; gradient pill scaleX-snap; glow-halo bloom trailing the silhouette.

rule mapping

• video entrance (smooth) and the weight-transfer slide → gsap-effects (scale/opacity then x + scale on a long-tail power3); the video itself is a muted <video class="clip"> direct child of the root
• hero stat’s frame-filling 3D type → 3d-text-depth-layers (static-depth variation — layers built at setup, no cascade fighting the entry)
• the same-anchor video-exit ↔ stat-entry handoff (if treated as a morph) → scale-swap-transition (shared center)
• character-by-character impact typing through segmented spans → dynamic-content-sequencing (clean character stream) or discrete-text-sequence
• pill scaleX snap + trailing glow halo → gsap-effects (scaleX) + ambient-glow-bloom (the halo, resolving a beat behind)
• video / stat breath within their windows → sine-wave-loop (low-amplitude register — subtle jitter, gated to each element’s window, never a forever loop)

camera modifier: camera-static — all motion is element-space (the video translates), so the “pivot” is the elements moving, not a camera.