Transcript Scroll Artifact Reveal

roles served

• Key_Feature (modes: pan-to-workspace · feed-rush · document-to-artifact · selection-pivot): the x-viral AI-product grammar for “the agent did a lot of work → here’s the deliverable.” The long surface is the EVIDENCE (tool pills, checked progress items, task rows, headings, comps tables, story paragraphs), read at traversal pace; the artifact is the PAYOFF (full workspace with live mockup, spreadsheet with highlighted cells, inline ask-panel, sub-task stack). Reach for it when the feature’s proof is the volume/depth of generated work and the beat should cash that in on one interaction — not a held device tour (device-surface-showcase), not a cursor-chased workflow (cursor-ui-demo).

duration: 5–11.8s (feed-rush 5.4s · pan-to-workspace 5.0s · selection-pivot 9.3s · document-to-artifact 11.75s)

shot structure One [long content surface: agent chat transcript / task feed / analysis document / story doc] sits full-bleed on a [flat light canvas] (goldens: warm off-white / cream / beige / plain white — the surface’s own background IS the scene background); dark text with small [accent] marks (green verb highlights, model-tag pills, check circles, yellow cells). Three acts: TRAVERSE → HINGE → ARTIFACT. Camera discipline is the signature: at most TWO real camera moves in the whole shot, bracketing the hinge; everything else is element motion on a static frame.

• Scene 1 (0.0–~40–60% of runtime) — establish + vertical traversal (the evidence). The surface establishes with one small opener — a [title] types on / a centered [title] shrinks ~50% and glides to the top-left to dock as a fixed header / the frame opens tight on the [chat panel] — then the traversal begins: the frame travels DOWN the content (or the content streams UP through the frame), revealing progressive work in reading order: [prompt → tool pills → checked progress items → typed summary], [tagged task rows → muted tasks → checklist block], [heading → paragraph → comps table → bullets], [title → story paragraphs → dialogue]. New rows may cascade in (staggered arrival) before the scroll takes over; a typed line may finish under the moving frame. Traversal texture varies by member: one continuous slow pan, a fast continuous feed rush, stepped scrolls decelerating at each stop (speed-blur between stops, content fading at frame edges), or one smooth scroll easing to a stop.

• Scene 2 (~1–2s) — the hinge: ONE focal interaction. The traversal settles and a single interaction pivots the shot: a [file-attachment chip] spring-pops in below a typed handoff line and a cursor glides in and CLICKS it; a [sentence/quote] gets a selection-highlight sweep and a [tooltip pill] spring-pops above it for the click; a [collapsible row] reaches the frame center and EXPANDS; or the typed [verifier summary] completes as the implicit trigger. This is the only interaction in the shot — the cursor (if any) appears here for the first time.

• Scene 3 (rest) — artifact reveal + hold. The hinge cashes in, choosing ONE reveal mechanic: a fast smoothly-DECELERATING zoom-OUT re-frames the whole [workspace] (the panel just traversed becomes a sidebar beside a [live mockup] and [tool panel]); an [artifact window: spreadsheet] scales up from small toward full frame, then a slow push-in + lateral pan settles on its [highlighted cells]; an [inline panel] expands below the highlighted line and a [follow-up question] types into it; or the row unfolds into a [sub-task stack] and the scroll settles on [narration text]. Optional coda: one cursor click instantly swaps a [screen] inside the revealed artifact (e.g. a phone tab click). Frame locks; element motion only to the end.

• Variant — pan-to-workspace (001_claudeai, 5.0s): traversal is a REAL camera pan — opens tight on the chat panel, one single uninterrupted downward glide (never cutting away) over pills → checked list → typing verifier summary; hinge is the summary completing; reveal is ONE rapid decelerating zoom-out to the three-part workspace (chat-as-sidebar / phone mockup / tweaks panel); coda cursor click swaps the phone screen instantly. Exactly two camera moves total.

• Variant — feed-rush (010_perplexity A, 5.4s): NO camera at all — title docks to header, five tagged rows cascade in, then a fast continuous upward ELEMENT scroll races through muted tasks and a checklist to a collapsible row; hinge is the row itself; reveal is the row expanding into a six-item sub-task stack, settling on narration. Cursorless.

• Variant — document-to-artifact (010_perplexity B, 11.75s): traversal is a stepped ELEMENT scroll (static frame) — the document climbs in fast steps, decelerating at each stop, blur/fade between stops, clearing to blank canvas; hinge is a typed handoff line + file-chip pop + cursor click; reveal is the spreadsheet window scaling up then one slow continuous push-in + rightward pan onto the yellow-highlighted forecast columns.

• Variant — selection-pivot (014_OpenAI, 9.3s): typed headline → document builds (bubble prompt + typed title + populating paragraphs) → one smooth upward element scroll eases to a stop; hinge is the selection-highlight sweep + the shot’s ONE push-in framing the sentence + tooltip-pill click; reveal is the inline panel expanding below the line with the referenced quote and a rapidly-typed follow-up question. Camera locked at the pushed-in zoom to the end.

motion vocabulary continuous slow downward camera pan; fast continuous upward feed scroll; stepped document scroll decelerating at each stop; smooth scroll easing to a stop; speed-blur between scroll stops; content fade at frame edges; centered title shrinks ~50% and glides to a top-left header dock; task rows cascade in staggered; typed line / typed title / typed follow-up question (caret); green leading-verb highlights and model-tag pills riding past; checked-item strikethroughs riding past; file-attachment chip spring pop-in; tooltip pill spring pop; chat-bubble arrival; cursor glide-in + click; selection-highlight sweep across a sentence; ONE camera push-in onto the selection; fast decelerating zoom-out to the full workspace; artifact window scales up from small; slow push-in + lateral pan settling on highlighted cells; collapsible row expands into a sub-task stack; inline panel expands below the line; phone-screen instant swap on a coda tab click; frame-lock hold.

rule mapping

• vertical traversal by ELEMENT scroll — fast feed rush / stepped document scroll / smooth scroll-to-stop → 3d-page-scroll (flat variant: tilt ≈ 0 — the surface’s content translateY-scrolls to sections; the multi-phase scroll variant covers stepped stops; keep ONE ease family across all steps — power3.out/power4.out for UI-scroll feel)
• vertical traversal by CAMERA pan (transcript glide) → viewport-change (pan mode — the world translates up under a static frame; one continuous tween, no cuts)
• speed-blur between stepped-scroll stops → motion-blur-streak (blur peaks at max scroll velocity, resolves to 0 at each settle)
• which content each traversal beat reveals (stop-by-stop sequencing) → dynamic-content-sequencing
• centered title shrinks and glides to dock as a fixed header → gsap-effects (one simultaneous scale + translate tween; plain two-property move, no named rule required)
• task rows cascade in staggered before the scroll takes over → waterfall-entry (arrival cascade; goldens use fade + slide-up — the house rule prescribes binary-opacity whip-in, adopt the house form) or spring-pop-entrance (staggered group) for card-like rows
• typed lines — verifier summary, handoff line, document title, follow-up question, opening headline → discrete-text-sequence (+ context-sensitive-cursor for the trailing caret)
• file-attachment chip pop-in / tooltip pill pop / chat-bubble arrival → spring-pop-entrance
• cursor glides in, lands, clicks (hinge and coda) → cursor-click-ripple (+ physics-press-reaction to compress cursor and target together on the press)
• selection-highlight sweep across the sentence → css-marker-patterns (highlight sweep)
• ONE push-in onto the highlighted selection / slow push-in + lateral pan settling on highlighted cells → coordinate-target-zoom (measured off-center target — the lateral pan IS the counter-translate component), sequenced under multi-phase-camera when it follows the window scale-up
• fast decelerating zoom-OUT to the full workspace → coordinate-target-zoom (zoom-out variation: open at the zoomed-in framing, pull to scale 1 with power3.out/power4.out) or viewport-change (single continuous pull on the cam object)
• artifact window scales up from small toward full frame on the click → spring-pop-entrance (hero arrival scale-up; tune overshoot to ~0 / power3.out so the window reads weighty, not bouncy)
• collapsible row expands into a sub-task stack / inline panel expands below the highlighted line → anchored-layout-expand (in-flow accordion growth pushing subsequent content DOWN — never tween width/height) + waterfall-entry (or spring-pop-entrance stagger) on the arriving children
• phone-screen instant swap on the coda tab click → discrete-text-sequence (discrete whole-state swap; instant, no in-artifact camera move)
• green verb highlights, model-tag pills, check-circle strikethroughs, yellow forecast cells, edge fade masks → static styling of the surface content — no motion rule needed

camera modifier: The blueprint’s camera law: at most TWO real camera moves, bracketing the hinge — the goldens are emphatic (their briefs carry CRITICAL camera notes). Pick the traversal mechanic first: camera pan (viewport-change pan — pan-to-workspace only) OR element scroll (3d-page-scroll flat — all others); never both at once. The reveal then spends the second (or only) move: one zoom-OUT to the workspace or one push-IN to the detail (coordinate-target-zoom, phases sequenced by multi-phase-camera), after which the frame LOCKS — all remaining motion is element-level (typing, expand, screen swap). The feed-rush variant spends zero camera moves: the whole shot is element scroll + expand. This restraint is what separates the shape from cursor-ui-demo (camera servos to every interaction) and from device-surface-showcase (a showcase camera presenting a held hero).

Overflow (scrolled/panned surfaces — required for a clean check): the traversal deliberately moves content past the frame edges. Clip at the scene (overflow: hidden) AND mark the moving inner layer (the .page-content / .world wrapper carrying the transcript/feed/document) with data-layout-allow-overflow — otherwise check reports text_box_overflow / container_overflow for every row that has scrolled off. The clip handles it visually; the attribute tells the layout audit it’s intentional.