Ticker Takeover

roles served

• Hook (from takeover-ticker-displace): when a static lead-in phrase + a cycling accent word should be physically replaced (not cross-dissolved) by a hero arriving with momentum, and the final frame is the hero alone. Reach for it when the takeover should read as an impact.
• Brand_Outro: the same collision used as a sign-off — options cycle, the brand mark crashes in and owns the frame.

duration: 5–7s

shot structure (a [bg] canvas; one text group on the left/center that gets ejected by an incoming hero)

• Scene 1 (0.0–~1.4s) — context build. A typewriter lays down a [lead-in phrase] character-by-character (smooth, no typos — selling confidence, not human chaos). Camera static.
• Scene 2 (~1.4–3.0s) — the cycling beat. An [accent word] slot inside the line ticks through 2–3 [options] on a vertical spring-roll (each click a new word), suggesting breadth — “many things this could be.” (More than ~3 reads as filler.)
• Scene 3 (~3.0–4.2s) — the collision (signature move). A [hero] crashes in from off-screen with momentum and physically SHOVES the whole text group aside — the text reacts to the impact (gets displaced), it does not fade. The hero lands heavy — a longer settle, not a zip — so it reads as mass, not speed.
• Scene 4 (~4.2–end) — the hero alone. The hero settles dead-center and reads still. Holds.

motion vocabulary: smooth character typewriter; vertical spring-ticker word roll (2–3 steps); off-screen hero crash-in with momentum; reactive displacement of the struck text group; heavy long-tail landing (not bouncy); dual-axis subtle jitter on the resting hero.

rule mapping

• smooth single-phrase typewriter lead-in → discrete-text-sequence (smooth-slice / continuous floor(progress) form — no typo machinery)
• accent word slot-machine cycling through options → vertical-spring-ticker (STEPS = number of options the hero will replace; the rule’s footer-reveal is unused — Scene 3 takes its place)
• hero shoves the text group aside on impact → reactive-displacement (the text is the displaced mass; express the hero’s “heavy land” as a longer power2 settle, not the rule’s default back.out)
• hero’s fast off-screen crash-in → motion-blur-streak (directional velocity blur resolving sharp as it lands)
• resting-hero aliveness → sine-wave-loop (low-amplitude dual-frequency register — scale + rotation jitter composing onto the hero’s final landed scale; never a yoyo around 1)

camera modifier: camera-static — the displacement happens in element space (the hero moves the text), so there is no real camera move; the impact is the only motion.