Fixed Anchor Cycle

roles served

• Brand_Outro (from static-anchor-rapid-text-swaps): when the sign-off is the brand name sitting immovable while praise quotes / tagline words cycle beside or beneath it — steady per-word highlight stepping, or a hard-cut chip flurry that accelerates — landing on the finished lockup (“bolt.new / prompt, run, edit, deploy / enjoy.”; “Opus 4.6 by ANTHROP\C”).
• Benefits: when “works everywhere” is shown literally — one product surface (a prompt composer with one verbatim string) pinned dead-center while its ENTIRE shell morphs in place through N product themes (background, typography, radii, chrome, logos all crossfading at once), ending in a washed-out freeze.
• Hook: when the opener is a roll-call — a static anchor line holds while an accent-colored line beneath it runs as a fast vertical carousel through an audience/option list, then the block clears into follow-up statement beats that land the brand line.

duration: 6.6–11.1s (Benefits shortest ~6.6s at 4 theme beats; Brand_Outro ~9–9.4s; Hook longest ~11s when the anchor-cycle block hands off to follow-up statement beats). The cycle engine itself occupies ~3–5s regardless of role.

shot structure (flat static frame — camera locked in every member; a [bg] field, solid or subtly drifting; two folded sub-shapes — (A) adjacent-region cycle: the anchor holds and a neighboring slot swaps through N states; (B) whole-context morph: the anchor holds and everything AROUND it re-skins in place)

• Scene 1 (0.0–~2.0s) — the anchor lands and PINS. The [anchor: wordmark / product name / composer box / lead line] enters once — fade/scale-in centered, word-by-word build, or already present at frame one — at a fixed position it will hold for the entire clip. Zero movement from here on: no drift, no breathe, no re-layout. If the anchor is a UI surface (sub-shape B), it carries a [verbatim string] with a blinking cursor.

• Scene 2 (~2.0s–~70% of runtime) — the cycle engine (signature move). The world changes around the unmoved anchor. Choose by sub-shape:

  • Sub-shape A (adjacent-region cycle): a region beside/beneath the anchor steps through N discrete states — pick ONE swap mechanic and ONE cadence:
    • swap mechanics: instant hard-cut label replacement (a [chip / tape label] slaps over the old one, texture/highlight shifting slightly, chip width re-fitting each [phrase] — growing away from the anchor, never over it); sequential per-word highlight stepping (one word of the [tagline] snaps bright/bold while the rest sits dim grey, the highlight walking the line); or a fast vertical carousel (each [list item] slide/fades through the accent slot ~0.5s/phrase).
    • cadences: steady stepping (~0.5–1s/state), or slow→accelerating flurry — ~1s beats compressing to ~0.15–0.3s per swap, breadth escalating into a blur of states (12–16 states read as “everyone”; 3–8 read as a roll-call).
    • Geometry law: the cycling region NEVER overlaps, touches, or displaces the anchor; size the layout so the longest state still fits inside the frame with clear margins.
  • Sub-shape B (whole-context morph): at ~1.3s intervals the entire theme — [bg color], typography, corner radii, toolbar icons, footer [brand logos], contextual lines — morphs in place via quick (~0.3s) crossfades through N [product skins], every property blending simultaneously. No hard cuts, no wipes; the anchor’s content string is identical in every skin (chrome details like a > prefix may adapt per skin).

• Scene 3 (~70–85%) — the emphasis beat. The cycle resolves — it does not just stop:

  • Variant — Brand_Outro (highlight stepping): the whole [tagline] snaps solid bright at once — full-line illumination after the per-word walk.
  • Variant — Brand_Outro (flurry): the flurry halts and HOLDS on the [longest / weightiest phrase] — a beat of stillness after acceleration.
  • Variant — Benefits (theme morph): the final beat mutes — a faint [dot-grid] fades in across the background while the UI drops to low opacity, a washed-out blueprint freeze.
  • Variant — Hook (carousel): the anchor block clears, handing off to 1–3 centered word-by-word statement beats (kinetic-type-beats territory) that carry toward the close.

• Scene 4 (final beat → end) — lockup completion and HOLD. A final element joins the still-unmoved anchor and the finished composition holds static to the end: a [closing word] drops in below, aligned to the last cycled state (“enjoy.”); the chip vanishes on a hard cut and the [brand sign-off] appears beside the anchor on a shared baseline (“by ANTHROP\C”); or the final [brand line] builds word-by-word dead-center and holds (“with Copilot.”). Long static hold — the lockup is the payoff, give it 20–30% of the runtime.

motion vocabulary: anchor fade/scale-in entrance; permanently pinned anchor (zero movement, no idle breathe); instant hard-cut label/chip replacement (slap-over with subtle texture/highlight shift); chip width resize-to-fit per phrase (grows away from the anchor); sequential per-word highlight stepping through a line; dim-to-grey line state; whole-line illumination snap; fast vertical carousel slide/fade of one line under a static line; cadence acceleration (slow ~1s beats into a ~0.15–0.3s flurry); hold-on-longest-phrase emphasis beat; in-place theme morph crossfade (~0.3s) blending background/fonts/radii/icons simultaneously; per-beat chrome/logo swap; blinking text cursor; contextual line appearing/disappearing across beats; dot-grid backdrop fade-in; global opacity washout; end freeze; word-by-word phrase build; block clear between scenes; drop-in entrance of a final word; hard cut to final lockup; long static hold.

rule mapping

• instant hard-cut chip/label/phrase swaps at time thresholds; per-word highlight stepping (color/weight state swaps); dim-line → full-line illumination snap; per-state chip width set (a per-state layout property, set discretely — never tweened) → discrete-text-sequence
• fast vertical carousel of the accent line under the static anchor (slide/fade stepped swaps in a masked slot) → vertical-spring-ticker (its footer-reveal step unused — Scene 4’s lockup takes its place)
• per-phrase state windows computed from a script of N states (praise quotes, audience list, theme beats) → dynamic-content-sequencing (Accelerating cadence — for the flurry, pre-compute the beat array with shrinking hold values, geometric decay over the state list)
• word-by-word phrase builds (anchor line, follow-up statements, final brand line) → dynamic-content-sequencing + waterfall-entry (or kinetic-beat-slam when the statements should land percussively)
• anchor entrance fade/scale-in; drop-in of the final closing word → spring-pop-entrance (restrained overshoot — the register here is editorial, not bouncy)
• blinking cursor in the pinned composer → context-sensitive-cursor (color adapts per theme skin at segment boundaries)
• whole-context theme morph → theme-crossfade-morph (N pre-styled full-scene layers stacked at the same geometry, opacity-crossfaded, the shared anchor string rendered once on top); the composer shell’s radius/surface component alone → card-morph-anchor
• subtly drifting background field beneath the cycle → sine-wave-loop (bounded drift; the anchor itself gets none)
• dot-grid fade-in + global opacity washout freeze; long static hold → gsap-effects (plain opacity tweens) / static hold (no rule needed)

camera modifier: none — every member is fully camera-static; the cycle is the only motion, and the pinned anchor’s stillness is load-bearing. Do not add a push-in “for energy”; it would break the anchor contract.