Firecrawl SEO Audit · firecrawl/skills · Skills Docs

Workflows

Skill 26 of 29

Firecrawl SEO Audit

Audit a website’s SEO with Firecrawl.

1 minute · 200 words · 5 sections

Install

$ npx skills add firecrawl/skills --skill firecrawl-seo-audit

$ npx skills add firecrawl/skills

» /plugin marketplace add firecrawl/skills

The first command installs just this skill, by the name in its SKILL.md; the second installs the whole repository.

Use this to turn a website into a specific, prioritized SEO audit.

Onboarding Interview

Infer the site, target keywords, and output format from context. If the site is clear, proceed immediately.

Ask at most 1-3 concise questions only if blocked, such as the site URL, required target keywords, or whether a specific page/competitor set matters.

Firecrawl Collection Plan

Map the site with Firecrawl to understand URL structure.
Scrape key pages: homepage, product/service pages, pricing, docs, blog, about, and high-value landing pages.
Extract title tags, meta descriptions, headings, internal links, content structure, canonical signals when visible, and image alt text when available.
Search target keywords when provided; scrape top ranking pages for comparison.

Parallel Work

If appropriate, use sub-agents or equivalent parallel task runners:

Site Structure: URL patterns, sitemap health, internal linking, orphan/broken pages.
On-Page SEO: titles, meta descriptions, H1/H2 hierarchy, content quality.
Keyword And SERP: target keywords, ranking pages, competitor page patterns.
Technical Issues: broken links, duplicate content signals, missing metadata.

Final Deliverable

# SEO Audit: [Site]

## Executive Summary
[Top risks and opportunities]

## Site Structure
[Pages found, URL quality, sitemap/internal-link notes]

## On-Page SEO
[Per-page title, meta, headings, content, linking notes]

## Keyword Opportunities
[Target keywords, missing pages, content gaps]

## Competitor/SERP Comparison
[Who outranks the site and why]

## Prioritized Recommendations

Quality Bar

Make recommendations specific, not generic.
Show the page or source behind each issue.
Distinguish technical findings from content strategy guesses.

About this skill

Trigger

Audit a website's SEO with Firecrawl. Use when the user asks for an SEO audit, metadata and heading review, sitemap/site-structure analysis, keyword opportunities, competitor SERP comparison, or prioritized search optimization recommendations.

The verbatim description from this skill’s front matter — the string an agent matches on to decide whether to load it.

Licence: ISC
Source: skills/workflows/firecrawl-seo-audit/SKILL.md

Colophon for this issue

Colophon

How this issue was made

Source

github.com/firecrawl/skills, branch main, last pushed 22 September 2026.

Licence

ISC — the text of every skill is reproduced unmodified, frontmatter included, under the upstream licence.

Discovery

29 skills found by walking the repository tree for SKILL.md, not by matching a directory convention. 2 distinct layouts observed: skills/core/*/SKILL.md, skills/workflows/*/SKILL.md.

Issue colours

Resolved from the owner’s published design.md — hue 48°, chroma 0.187. Two accent tones are generated per issue and each is proven against its own ground before it ships: a single accent that passes AA on both light and dark paper is arithmetically impossible.

Typefaces

Display: SuisseIntl is not a face we ship; the reader's own choice is used.
Body: SuisseIntl is not a face we ship; the reader's own choice is used.

We never load a typeface at request time from a third-party origin, so a brand face we do not already self-host is substituted rather than fetched.

Heading repairs

1 repair applied to this skill so the document has one h1 and no skipped levels:

Removed “Firecrawl SEO Audit”, a leading h1 that duplicated the skill title.

Spec compliance

Every skill satisfies the Agent Skills specification’s frontmatter rules.

Images

Images inside a skill come from the upstream repository. Where the author gave no alternative text we mark the image decorative rather than inventing a description — a plausible caption we made up is worse than none for the reader who depends on it.

Marketplace

A plugin manifest is published at by Firecrawl, declaring 1 plugin. It is read for editorial metadata only — never as the skill index, which is always the repository tree.

.claude-plugin/marketplace.json