Competitive Intel

When: User wants to see competitor advertising creatives, targeting, or ad spend signals.

Pipeline

1. Scrape ad library -> apify/facebook-ads-scraper
   • Key input: searchQuery (competitor name), country, adType, maxItems

Output fields

Step 1: adTitle, adBody, adCreativeUrl, startDate, pageInfo.name, platform

Gotcha

Facebook Ad Library is public data, no auth needed. But results are limited to currently active or recently inactive ads.

Competitor web presence analysis

When: User wants traffic, rankings, and SEO data for competitor domains.

Pipeline

1. Get traffic data -> radeance/similarweb-scraper
   • Key input: urls (competitor domains)
2. Get backlink profile -> radeance/ahrefs-scraper
   • Key input: urls (same domains)

Output fields

Step 1: globalRank, monthlyVisits, bounceRate, avgVisitDuration, trafficSources Step 2: domainRating, backlinks, referringDomains, organicKeywords

Cost estimate

radeance/ Actors cost $0.005-0.0275/result. A single domain audit across both steps costs ~$0.04-0.06.

Competitor website change detection

When: User wants to monitor competitor pricing pages, feature announcements, or product pages and get alerted when meaningful changes occur.

Pipeline

1. Detect changes -> tri_angle/website-changes-detector
   • Key input: startUrls (competitor page URLs), notificationEmail, checkIntervalHours

Output fields

Step 1: url, changedAt, diff (text diff), screenshotUrl

Gotcha

tri_angle/website-changes-detector handles baseline storage internally - do not attempt to manage baselines externally or you will lose the diff history between runs.

Competitor SERP position monitoring

When: User wants to track where competitor domains rank for target keywords and get alerted on significant position shifts.

Pipeline

1. Scrape SERP rankings -> apify/google-search-scraper
   • Key input: queries (target keywords array), countryCode, maxResultsPerPage
2. Track traffic estimates -> radeance/similarweb-scraper
   • Key input: urls (competitor domains)
   • Pipe: run separately per competitor domain after extracting domains from step 1 results

Output fields

Step 1: organicResults[].url, organicResults[].position, organicResults[].title Step 2: globalRank, monthlyVisits, trafficSources

Cost estimate

radeance/similarweb-scraper costs ~$0.02-0.03 per domain. For 5 competitors, budget ~$0.10-0.15 per weekly run.

Competitor feature and pricing benchmarking

When: User wants a structured comparison of competitor pricing tiers, feature lists, and positioning across 5-10 competitor sites.

Pipeline

1. Crawl pricing and feature pages -> apify/website-content-crawler
   • Key input: startUrls (competitor pricing page URLs), maxCrawlDepth (set to 1), includeUrlGlobs
2. Extract structured data -> AI node (GPT-4o or Claude)
   • Pipe: results[].text -> extraction prompt per competitor
   • Key input: extraction schema (tiers, prices, key features, positioning statement)

Output fields

Step 1: text (clean markdown with pricing tables), url, metadata.title Step 2: AI-extracted structured JSON with tiers, prices, feature flags per competitor

Gotcha

Set maxCrawlDepth: 1 and use includeUrlGlobs to restrict crawl to pricing and features paths only. Without this, WCC will crawl the full site and inflate cost significantly.