> **insurgent-campaign** — skill 11 of 16 in [bencium/bencium-marketplace](https://skillsdocs.com/bencium/bencium-marketplace).
>
> Book (all skills, one file): https://skillsdocs.com/bencium/bencium-marketplace.md
> Machine manifest: https://skillsdocs.com/bencium/bencium-marketplace/.well-known/agent-skills/index.json
> Install the book: `npx skills add bencium/bencium-marketplace`
> Upstream: https://github.com/bencium/bencium-marketplace/blob/main/insurgent-campaign/skills/insurgent-campaign/SKILL.md @ `main`
> Raw bytes, no header: https://raw.githubusercontent.com/bencium/bencium-marketplace/main/insurgent-campaign/skills/insurgent-campaign/SKILL.md
> Base for relative paths: https://raw.githubusercontent.com/bencium/bencium-marketplace/main/insurgent-campaign/skills/insurgent-campaign/
> Licence: No licence detected — all rights reserved by its authors
>
> Bundled files (7), referenced from this skill's directory:
>   - `references/asymmetry-audit-table.md` — https://raw.githubusercontent.com/bencium/bencium-marketplace/main/insurgent-campaign/skills/insurgent-campaign/references/asymmetry-audit-table.md
>   - `references/authenticity-playbook.md` — https://raw.githubusercontent.com/bencium/bencium-marketplace/main/insurgent-campaign/skills/insurgent-campaign/references/authenticity-playbook.md
>   - `references/campaign-archetypes.md` — https://raw.githubusercontent.com/bencium/bencium-marketplace/main/insurgent-campaign/skills/insurgent-campaign/references/campaign-archetypes.md
>   - `references/channel-tier-stack.md` — https://raw.githubusercontent.com/bencium/bencium-marketplace/main/insurgent-campaign/skills/insurgent-campaign/references/channel-tier-stack.md
>   - `references/hungarian-case-study.md` — https://raw.githubusercontent.com/bencium/bencium-marketplace/main/insurgent-campaign/skills/insurgent-campaign/references/hungarian-case-study.md
>   - `references/lift-test-templates.md` — https://raw.githubusercontent.com/bencium/bencium-marketplace/main/insurgent-campaign/skills/insurgent-campaign/references/lift-test-templates.md
>   - `references/sector-riders.md` — https://raw.githubusercontent.com/bencium/bencium-marketplace/main/insurgent-campaign/skills/insurgent-campaign/references/sector-riders.md
>
> Content © its authors. This skill's body is not served here; the links above are. Takedown: https://github.com/DreambaseAI/skillsdocs/issues/new?labels=takedown&title=Takedown+request

# insurgent-campaign

Grassroots-first campaign design for anyone being outspent — startups vs. incumbents, NGOs vs. corporate comms, movements vs. state-backed machines, solo brands vs. big-budget competitors. Ideates awareness, launch, fundraising, mobilization, community-build, counter-narrative, referral, founder-story, and coalition campaigns. Triggers on "campaign plan", "marketing strategy", "ad budget", "should I advertise", "paid vs organic", "launch plan", "grassroots", "low budget marketing", "NGO campaign", "outspent", "competitor has bigger budget", "how do I compete without money". Also trigger on any spend asymmetry, collapsing organic reach, rising CPAs, or a trust/credibility problem — even without the word "campaign". Nudge activation when the user debates buying ads, boosting posts, or hiring influencers; they are likely about to burn money on a channel that will not persuade.

No licence could be detected for this skill at either the repository or the skill level, so its body is not reproduced here. Read it upstream:

https://raw.githubusercontent.com/bencium/bencium-marketplace/main/insurgent-campaign/skills/insurgent-campaign/SKILL.md